Beautiful, high quality, handmade products designed especially for you.
Featured collection
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Our story so far
We are a London-based, family-owned and female-led lifestyle brand promoting the aesthetic beauty and quality of African prints through a strong and diverse range of ready-to-wear apparel, accessories and home ware. Established in 2011, we believe in innovation, diversity and excellence in the creative industry and seek to promote a positive ‘Brand Africa’ narrative through superb quality products and excellent customer experiences.
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Our Core Values
Christian Principles - 'GITA' is an acronym for 'God is truly amazing.' The company is founded and driven by Christian principles.
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Value Beyond Profit - beyond making profit to making a difference in the community and the world.
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High Quality - products created with love, attention and detail.
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Customer Service - to treat prospects, clients and partners with respect and value.
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Women's Empowerment - to inspire and empower women to pursue their dreams, lead with confidence and impact their communities.
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Promoting Brand Africa - to shift the narrative about products that come from Africa and to contribute to the lives of those in the supply chain.